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SUMMARY
Research Question:
We analyze whether female graduates are
more attracted to an organization if it offers family-friendly HR
practices or has a female top executive and whether these effects
depend on how gender stereotypes are addressed.
Methodology:
Two experimental vignette studies.
Practical Implication:
Employers should avoid gender stereo
types when offering family-friendly HR practices or present
female role models in order to attract female graduates.
PROF. DR. ANJA ISEKE
Professur für Personalmanagement am
Fachbereich Produktion und Wirtschaft
Hochschule Ostwestfalen-Lippe, Lemgo
E-Mail:
personalmanagement.html
PROF. DR. KERSTIN PULL
Lehrstuhl für Personal und Organisation
Eberhard Karls Universität Tübingen
E-Mail:
wirtschafts-und-sozialwissenschaftliche-
fakultaet/faecher/wirtschaftswissenschaft/
lehrstuehle/betriebswirtschaftslehre/hrm-
and-organization/chair.html
