47 03 / 22 PERSONALquarterly SUMMARY Research question: Can employer attractiveness be further increased if job advertisements not only refer specifically to support programs for women, but also include female top managers as role models? Methodology: Experimental study Practical implications: The perceived attractiveness as an employer can be further increased by specifically referring to female top managers in job advertisements. However, the role model function of these top female managers does not affect all women equally. It turns out that the psychological construct of self-efficacy influences the relationship. PROF. DR. STEPHAN WEINERT Professur für Internationales Personalmanagement am Fachbereich Marketing und Personalmanagement Hochschule für Wirtschaft und Gesellschaft Ludwigshafen E-Mail: stephan.weinert@hwg-lu.de https://www.hwg-lu.de/ LITERATURVERZEICHNIS Abele-Brehm, A. E./Stief, M. (2004): Die Prognose des Berufserfolgs von Hochschulabsolventinnen und -absolventen: Befunde zur ersten und zweiten Erhebung der Erlanger Längsschnittstudie BELA-E. Zeitschrift für Arbeits- und Organisationspsychologie,48, 4-16. Abele-Brehm, A. E. (2006): Karriereverläufe und Berufserfolg bei Medizinerinnen. In: S. Dettmer, G. Kaczmarczyk & A. Bühren (Hrsg.), Karriereplanung für Ärztinnen (35-57). Berlin: Springer. Acarlar, G./Bilgic, R. (2013): Factors influencing applicant willingness to apply for the advertised job opening: The mediational role of credibility, satisfaction and attraction. The International Journal of Human Resource Management, 24 (1), 50-77. Backhaus, K./Tikoo, S. (2004): Conceptualizing and researching employer branding. Career Development International, 9, 501–517. Beierlein, C./Kovaleva, A./Kemper, C. J./Rammstedt, B. (2014): Allgemeine Selbstwirksamkeit Kurzskala (ASKU). Zusammenstellung sozialwissenschaftlicher Items und Skalen (ZIS). Berthon, P./Ewing, M./Hah, L. L. (2005): Captivating company: dimensions of attractiveness in employer branding. International Journal of Advertising, 24, 151-172. Cheryan, S./Siy, J. O./Vichayapai, M./Drury, B. J./Kim, S. (2011): Do female and male role models who embody STEM stereotypes hinder women’s anticipated success in STEM? Social Psychological and Personality Science, 2, 656-664. Dasgupta, N./Asgari, S. (2004): Seeing is believing: Exposure to counterstereotypic women leaders and its effect on the malleability of automatic gender stereotyping. Journal of Experimental Social Psychology, 40, 642-658. Destatis (2021): Studierende an Hochschulen, Wintersemester 2020/2021. URL: https://www.destatis.de/DE/Themen/Gesellschaft-Umwelt/Bildung-ForschungKultur/Hochschulen/Publikationen/Downloads-Hochschulen/studierende-hochschulen-endg-2110410217004.pdf?__blob=publicationFile (entnommen am 6.02.22). Göddertz, S./Isidor, R./Wehner, M. (2016): Genderspezifische Eigenschaften und Statements in Stellenausschreibungen, PERSONALquarterly, 1, 40-44. Komarraju, M./Nadler, D. (2013): Self-efficacy and academic achievement: Why do implicit beliefs, goals, and effort regulation matter? Learning and Individual Differences, 25, 67-72. Lohaus, D./Rietz, C./Haase, S. (2013): Talente sind wählerisch – Was Arbeitgeber attraktiv macht. Wirtschaftspsychologie aktuell, 20(3), 12–15. Rudman, L. A./Phelan, J. E. (2010): The effect of priming gender roles on women’s implicit gender beliefs and career aspirations. Social Psychology, 41, 192–202. Schein, V. E./Mueller, R./Jacobson, C. (1989): The relationship between sex role stereotypes and requisite management characteristics among college students. Sex Roles, 20, 103-110. Spurk, D./Abele-Brehm, A. E. (2014): Synchronous and timelagged effects between occupational self-efficacy and objective and subjective career success: Findings from a four-wave and 9-year longitudinal study. Journal of Vocational Behavior, 84, 119-132. Tolli, A. P./Schmidt, A. M. (2008): The role of feedback, causal attributions, and self-efficacy in goal revision. Journal of Applied Psychology, 93, 692-701. Turban, D. B./Keon, T. L. (1993): Organizational attractiveness: An interactionist perspective. Journal of Applied Psychology, 78(2), 184-193. Walker, H. J./Feild, H. S./Giles, W. F./Bernerth, J. B. (2008): The interactive effects of job advertisement characteristics and applicant experience on reactions to recruitment messages. Journal of Occupational and Organizational Psychology, 81, 619-638.
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