Personal Quaterly 1/2022

23 01 / 22 PERSONALquarterly SUMMARY Research question: What is the status of employer’s handling of electronic word-of-mouth? Methodology: Questionnaire survey Practical implications: The study shows that employers gene- rally tend to be passive rather than active in their handling of electronic word-of-mouth, although an active approach offers opportunities for recruitment. Employers should therefore be aware of their own way of handling electronic word-of-mouth and critically scrutinize it. UNIV.-PROF. DR. STEFAN SÜSS Inhaber des Lehrstuhls für BWL, insb. Arbeit, Personal und Organisation Wirtschaftswissenschaftliche Fakultät Heinrich-Heine-Universität Düsseldor F E-Mail: stefan.suess@uni-duesseldorf.de http://www.orgaperso.hhu.de/ ROUVEN KOLLITZ M. SC. Externer Doktorand Lehrstuhl für BWL, insb. Arbeit, Personal und Organisation Wirtschaftswissenschaftliche Fakultät Heinrich-Heine-Universität Düsseldorf E-Mail: rouven.kollitz@uni-duesseldorf.de http://www.orgaperso.hhu.de/ LITERATURVERZEICHNIS Baum, M./Kabst, R. (2014): The Effectiveness of Recruitment Advertisements and Recruitment Websites: Indirect and Interactive Effects on Applicant Attraction, Human Resource Management, 53, 3, S. 353-378. Bundesagentur für Arbeit (2019): Blickpunkt Arbeitsmarkt – Fachkräfteengpass- analyse, https://statistik.arbeitsagentur.de/Statistikdaten/Detail/201912/arbeits- marktberichte/fk-engpassanalyse/fk-engpassanalyse-d-0-201912-pdf.pdf, (Stand: 23.08.2021). Cardon, M. S./Stevens, C. E. (2004): Managing human resources in small organiza- tions: What do we know? Human Resource Management Review, 14, 3, S. 295-323. Carpentier, M./Van Hoye, G. (2021): Managing organizational attractiveness after a negative employer review: company response strategies and review consensus, European Journal of Work and Organizational Psychology, 30, 2, S. 274-291. Dineen, B. R./Van Hoye, G./Lievens, F./Rosokha, L. M. (2019): Third party em- ployment branding: What are its signaling dimensions, mechanisms, and sources. In: Buckley, M. R./Wheeler, A. R./Baur, J./Halbesleben, J. (Hrsg.): Research in Personnel and Human Resources Management, 37, S. 173-226, Bingley. Evertz, L./Kollitz, R./Süß, S. (2021): Electronic word-of-mouth via employer review sites – The effects on organizational attraction, in: The International Journal of Human Resource Management 32 (16/2021), S. 3428-3457 Godes, D./Mayzlin, D./Chen, Y./Das, S./Dellarocas, C./Pfeiffer, B./Libai, B./ Sen, S./Shi, M./Verlegh, P. (2005): The firm’s management of social interactions, Marketing Letters, 16, 3-4, S. 415-428. Könsgen, R./Schaarschmidt, M./Ivens, S./Munzel, A. (2018): Finding meaning in contradiction on employee review sites – The effects of discrepant online reviews on job application intentions, Journal of Interactive Marketing, 43, S. 165-177. Kollitz, R./Ruhle, S./Süß, S. (2019): Recruitment practices under scrutiny: A latent- profile analysis of family firms’ approaches to recruit non-family employees, German Journal of Human Resource Management, 33, 3, S. 167-196. Reuter, N. (2015): Arbeitgeberbewertungsportale – Die neue Macht der Bewerber? In: Dannhäuser, R. (Hrsg.): Praxishandbuch Social Media Recruiting, S. 251-291, Wiesbaden. Rode, H./Süß, S. (2015): Der Einfluss unternehmensinterner Social Media auf die Arbeitgeberattraktivität: Eine szenariobasierte Experimentalstudie, Die Betriebswirt- schaft, 75, 6, S. 351-367. Stockman, S./Van Hoye, G./da Motta Veiga, S. (2020): Negative word-of-mouth and applicant attraction: The role of employer brand equity, Journal of Vocational Behavior, 118, S. 103368. Van Hoye, G./Lievens, F. (2005): Recruitment-related information sources and organizational attractiveness: Can something be done about negative publicity? Inter- national Journal of Selection and Assessment, 13, 3, S. 179-187. Van Hoye, G./Lievens, F. (2007): Social influences on organizational attractiveness: Investigating if and when word of mouth matters, Journal of Applied Social Psycholo- gy, 37, 9, S. 2024-2047. Williamson, I. O. (2000): Employer legitimacy and recruitment success in small businesses, Entrepreneurship Theory and Practice, 25, 1, S. 27-42.